Everyone promises that their hair dye will change the way you look and give you fabulous, manageable and brilliant hair; that almost never happens. I have been coloring my hair for more time than I'd like to admit and have tried nearly everything. Yes, I am a sucker for commercials but hey...what of it? In any case, when Vidal Sassoon released their pro-series hair dye, I was excited but skeptical. Promising me luxurious locks that were soft and matched the color on the box; no way in hell.